ABOUT

CEO MESSAGE SERVICE

CEO MESSAGE

History

Since its founding in 2006, L’Équipe Trois Inc. has supported the marketing activities of world-renowned luxury brands—from collections and launch events to presentations and promotional campaigns—providing end-to-end support from planning through execution. We are a comprehensive production and creative company that has contributed to the growth and evolution of brand businesses.

Our expertise spans a wide range of fields, including fashion, beauty, watches & jewelry, luxury automobiles, and hospitality.

Our Five Core Principles

“QUALITY OF DETAIL”
True quality is defined by uncompromising attention to detail.
“URBAN ELEGANCE”
Refined sophistication inspired by urban aesthetics.
“AVANT-GARDE”
Innovative thinking that transcends convention.
“CREATIVE ENERGY”
Creative power that moves experiences and emotions.
“平常心 HEI-JOU-SHIN”
平常心 is a deeply valued concept in Japan. It refers to the ability and inner strength to remain calm, balanced and composed under any circumstances.

Guided by these principles, we celebrate ideas and actions that resonate deeply with people, and we approach every project with a commitment to exceptional craftsmanship and the highest level of quality—down to the smallest detail.

An Era Where Everyone Is a Medium

Leveraging cutting-edge global marketing methodologies cultivated through years of experience, our strength lies in delivering branding solutions that are closely aligned with our clients’ needs.

Today, with more than four billion people worldwide using social media, individuals have become powerful media channels—sharing personal experiences as news that can spark social movements and global trends.

Designing and orchestrating these real-life experiences—the very source of communication—then delivering them to target audiences in ways that generate sales and shape brand perception, is at the core of what we offer.

Moving Society Forward

In order to better serve our clients and respond to an increasingly diverse range of needs, the company underwent a strategic corporate reorganization in December 2024. This transition allows us to focus more deeply on quality-driven luxury business while also striving to become an organization where each employee can pursue and achieve their own dreams and goals.

Moving People and Society with Creativity and Passion

We look forward to your continued support as L’Équipe Trois continues to grow and evolve.

CEO Norimasa Shibuya

SERVICE

Maximizing Brand Value Through Strategy and Sensibility

Brand Marketing

With over 20 years of experience, we define and articulate each brand’s unique essence. From market strategy to experience design and communication development, we provide fully integrated solutions.

  • Brand strategy development
  • Experience design (space, product, and customer touchpoints)
  • Integrated communication planning
  • Local execution aligned with global standards

Experience Design / Planning

We design customer experiences that embody the brand’s worldview and bring them to life across physical environments.

  • Product launch planning
  • Store opening support
  • Pop-up experience design
  • Spatial communication development
  • Brand activation planning

Sales Promotion

We create and execute initiatives that elevate brand value while driving measurable sales impact.

  • Sales promotion planning and execution
  • VMD and OOH visual strategy
  • Spokesperson and influencer casting
  • In-store and touchpoint communication design

Internal Brand Marketing

We help organizations embed brand philosophy and values internally, empowering every employee to become a true brand ambassador.

  • Internal branding programs
  • Employee engagement initiatives
  • Recruitment and retention support
  • Organizational design to enhance customer experience

Our Strengths

  1. We work directly with leading global groups such as LVMH, Richemont, L’Oréal, Kering, and Estée Lauder Companies, earning long-standing trust through consistent performance and proven results.
  2. We possess deep knowledge and expertise in planning and executing the latest marketing methodologies employed by luxury brands, ensuring relevance and impact in an ever-evolving market.
  3. Combining strong project management capabilities with creative excellence aligned to brand values, we generate new momentum—bringing fresh energy and meaning to every brand experience.